Security Savings & Loan

A bank ad campaign that turns the equity in your home into the square footage of your imagination

Print and television campaign for Security Savings & Loan's Home Equity Credit Line that turns your house into almost anything you can imagine.
Print
Television
"Dancers" :30
Music: Fast-paced track with a driving beat; softens briefly during the pool moment, then returns to full speed.
A fast-cut montage of vintage and modern footage shows all the better ways to spend your time. Jitterbug dancers, spinning carnival rides, and a vintage strongman taking a cannonball to the stomach build a sense of playful energy. The pace slows for a quiet poolside moment before snapping back to full speed at the VO punchline.
Audio/VO Cues: (Music softens as a girl floats by on a pool raft.)
VO: “With all the ways you can spend your time, wouldn’t you rather take care of your banking? We didn’t think so.”
(Music snaps back to a fast beat as the vintage couple dances again.)
VO (over tag and logo): “Solo from Sussex Trust. Checking, savings, and interest all in one account. It’s simple. Solo from Sussex Trust.”
Super: Solo Account tagline
Logo: Sussex Trust
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