Print and television campaign for Security Savings & Loan’s Home Equity Credit Line, turning home equity into limitless possibilities.
Print
Television
"Turn Your House Into..." :30
Animated television concept for Security Savings & Loan’s Home Equity Credit Line, created for a new business pitch that helped win the account. A continuous metamorphosis follows a homeowner’s journey as his house transforms into a car, a European vacation, a swimming pool, a boat, a college education, and a tropical getaway before ultimately becoming the Security Savings & Loan logo. A recurring character guides the viewer through each transformation, creating a seamless visual story that brings the campaign idea to life.