Print and television campaign for Sussex Trust’s Solo Account. The idea: show better ways to spend your time when banking is simplified into one account.
Print
Television
"Dancers" :30
Music: Fast-paced track with a driving beat; softens briefly during the pool moment, then returns to full speed.
A fast-cut montage of vintage and modern footage shows all the better ways to spend your time. Jitterbug dancers, spinning carnival rides, and a vintage strongman taking a cannonball to the stomach build a sense of playful energy. The pace slows for a quiet poolside moment before snapping back to full speed at the VO punchline.
Audio/VO Cues: (Music softens as a girl floats by on a pool raft.)
VO: “With all the ways you can spend your time, wouldn’t you rather take care of your banking? We didn’t think so.”
(Music snaps back to a fast beat as the vintage couple dances again.)
VO (over tag and logo): “Solo from Sussex Trust. Checking, savings, and interest all in one account. It’s simple. Solo from Sussex Trust.”
Super: Solo Account tagline
Logo: Sussex Trust
Logo: Sussex Trust
"Roller Coaster" :30
Music: Fast-paced track with a driving beat; softens briefly during the middle sequence, then returns to full speed.
A fast-cut montage of vintage and modern footage—roller coasters, backyard football, and a chaotic roller derby crash—captures the energy of how we spend our time. The pace slows into a pair of relaxed moments—fishing by a quiet pond and a woman resting in a beach hammock—before snapping back to full speed at the VO punchline.
Audio/VO Cues: (Music softens as the scene shifts to quiet, relaxed moments.)
VO: “With all the ways you can spend your time, wouldn’t you rather take care of your banking? We didn’t think so.”
(Music snaps back to a fast beat as the roller coaster returns.)
VO (over tag and logo): “Solo from Sussex Trust. Checking, savings, and interest all in one account. It’s simple. Solo from Sussex Trust.”
Super: Solo Account tagline
Logo: Sussex Trust
Logo: Sussex Trust